Yesterday I bought two packs of reduced green beans for a total of 58p. As I was prepping them for dinner tonight I did some thinking and checked the label. I paid 58p for 160g of green beans. This works out at a £3.65 per kilo (roughly, I am a fail at maths).
If I had bought the frozen green beans from Tesco, which bear finds completely acceptable then I would have paid £1.12 per kilo (a bag is just under at £1 for 900g). Even allowing for any extra weight of ice, it still looks like the yellow sticker green beans were still twice the price of the frozen ones.
I can understand seriously preferring fresh if you are going to eat your veggies raw. However I was always going to cook the green beans, and frozen food is usually a lot fresher than 'fresh'. The I know peas are frozen within an hour or two from being picked and I don't expect the green beans are much different. As veggies start to deteriorate as soon as they are picked and can take a day or two to reach the supermarket, especially if they come from Kenya, then frozen is better when it comes to nutrition, unless you grow your own.
So I paid twice the price for less fresh produce even after it was reduced! I was bamboozled by the yellow sticker.
I must remember always do the sums!